ABC Technologies manufactures computer accessories, such as modems and network cards. Even though the company has several purchasing managers, the company president has final authority on all purchases over $500, including the selection of the supplier. In the typical buying center in this company, the company president would have the primary role of:

Question

Quizplus · Accepted Answer

The company president has final authority on all purchases over $500, including the selection of the supplier, so he/she would have the role of Decider in the buying center of the company.

ABC Technologies Manufactures Computer Accessories, Such as Modems and Network