The marketing concept cannot be applied to nonprofit organizations because they are not profit-oriented.

Question

Quizplus · Accepted Answer

The marketing concept can be applied to nonprofit organizations as they still have goals of attracting and serving their target audience, building relationships with supporters, and increasing their impact and effectiveness. Nonprofit marketing focuses on creating awareness, engaging donors and supporters, and generating support for the organization's mission or cause.

The Marketing Concept Cannot Be Applied to Nonprofit Organizations Because