As with any business, a nonprofit organization must take in as much money as it spends or it won't survive.
Correct Answer:
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Q88: The marketing concept applies to nonprofit organizations
Q89: A nonprofit organization does not measure profit
Q90: The marketing concept cannot be applied to
Q91: The "marketing concept" means that a firm
Q92: The marketing concept says that a firm
Q94: A company has moved into the "marketing
Q95: Whether a particular macro-marketing system is judged
Q96: During the "sales era," the firm tries
Q97: Marketing departments are usually formed when firms
Q98: During the "production era" a company focuses
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