The marketing concept says that a firm should aim all its efforts at satisfying customers, even if this proves to be unprofitable.

Question

Quizplus · Accepted Answer

The marketing concept does emphasize the importance of putting the customer's needs first, but it also recognizes the importance of making a profit. The goal is to find a balance between meeting customer needs and generating profit for the company.

The Marketing Concept Says That a Firm Should Aim All