A nonprofit organization does not measure profit in the same way as a firm.
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Q84: During the "marketing company era," the total
Q85: Because they don't try to earn a
Q86: In nonprofit organizations, support may not come
Q87: A firm that adopts the "marketing concept"
Q88: The marketing concept applies to nonprofit organizations
Q90: The marketing concept cannot be applied to
Q91: The "marketing concept" means that a firm
Q92: The marketing concept says that a firm
Q93: As with any business, a nonprofit organization
Q94: A company has moved into the "marketing
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