The "marketing concept" means that a firm emphasizes attracting new customers above all other objectives.

Question

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The "marketing concept" means that a firm focuses on meeting the needs and wants of its target market while also achieving the organization's goals. It involves understanding the customer's needs and creating solutions that meet those needs in a profitable way. It is not solely focused on attracting new customers, but rather creating a value proposition that appeals to the target market and builds long-lasting relationships.

The "Marketing Concept" Means That a Firm Emphasizes Attracting New