A potential prospect that may or may not have the potential to be a true prospect to whom a sale could be made is known as a(n) _____.

Question

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A lead is someone who has expressed some level of interest or potential need for a product or service, but has not yet been qualified as a true prospect. They may be at the beginning stages of their buying journey or still evaluating their options, making them a potential but not guaranteed customer. The other options (B, C, D) do not accurately describe this stage of the sales process.

A Potential Prospect That May or May Not Have the Potential