Keith has been hired as a marketing manager for a textbook publishing company.His primary responsibilities are likely to be concerned with:

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As a marketing manager, Keith's primary responsibilities would involve planning and executing the conception, pricing, promotion, and distribution of his firm's products. This includes identifying target markets, developing marketing strategies, creating advertising campaigns, and monitoring sales performances. Inventory control methods and production schedules are generally handled by operations and manufacturing departments, and job descriptions and specifications for sales representatives are typically the responsibility of human resources departments.

Keith Has Been Hired as a Marketing Manager for a Textbook