Buyers in the B2B market tend to make more rational decisions than buyers in the consumer market.

Question

Quizplus · Accepted Answer

Buyers in the B2B market are usually making decisions on behalf of their company or organization and are more focused on the practical benefits and cost-effectiveness of a product or service rather than emotional or personal factors. They often rely on data and analysis to make their decisions, leading to a more rational approach compared to consumers in the B2C market.

Buyers in the B2B Market Tend to Make More Rational