Regarding a marketing information system (MIS):
A) The input of marketing managers is not needed in developing an MIS; marketers should leave everything to information technology specialists.
B) Although not every firm has one, MIS use is growing rapidly.
C) A good MIS will convert information into raw data.
D) An MIS forces managers to make decisions more slowly, because the MIS provides so much information for consideration.
E) All of these statements about a marketing information system are correct.

Question

Quizplus · Accepted Answer

Many small and large firms are increasingly looking to outside consultants and service providers for help with marketing information systems. Use of the MIS is growing rapidly.

Regarding a Marketing Information System (MIS)