When getting information for marketing decisions, the marketing manager:
A) can benefit from new developments in computer networks and software.
B) should have access to ongoing information about business performance.
C) may need to make some decisions based on incomplete information.
D) may need to rely on his or her own instincts to make some decisions.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Even thought marketing managers rarely have all the information they way, advances in information technology have improved marketing information systems and now make data much more available and accessible.

When Getting Information for Marketing Decisions, the Marketing Manager