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Which Type of Service Personnel,if Any,has the Greatest Impact on Customer

Question 19

Multiple Choice

Which type of service personnel,if any,has the greatest impact on customer perceptions of the service encounter?


A) Frontstage service personnel
B) Backstage service personnel
C) Middlestage service personnel
D) Each of these types of service personnel has an equally important impact on customer perceptions of the service encounter.
E) None of these types of service personnel has an important impact on customer perceptions of the service encounter.

Correct Answer:

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