The primary purpose of a competitive advertisement is to
A) tell people what a product is, what it can do, and where it can be found.
B) assure current users they made the right choice.
C) reinforce previous knowledge of a product.
D) promote a specific brand's features and benefits.
E) promote the advantages of one product class over another.
Correct Answer:
Verified
Q4: A pioneering (or informational) ad
A) reinforces previous
Q17: Pioneering advertisements would most likely be used
Q18: A Levi's ad features the introduction of
Q18: Advertising that promotes a specific brand's features
Q19: A recent Verizon "Share Everything" ad that
Q21: Which of the following statements about comparative
Q23: Reminder advertisements are especially effective for products
Q24: A recent Samsung Galaxy S III ad
Q25: The purpose of a reminder advertisement is
Q27: What type of product advertisement is a
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