A marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products is referred to as __________.
A)product repositioning
B)points of difference
C)market differentiation
D)product positioning
E)product differentiation

Question

Quizplus · Accepted Answer

The definition given matches with the concept of product differentiation, which involves using different marketing mix actions to make a product seem superior to competitors in the eyes of consumers. Options A, C, and D are related concepts, but not an exact match to the definition given. Option B is a term used in brand positioning, but not a comprehensive marketing strategy.

A Marketing Strategy That Involves a Firm Using Different Marketing