A market-product grid refers to
A)a visual representation of all products offered within a specific product class.
B)a framework used to compare the relative market share of one firm's product offerings to those of its competitors.
C)a technique that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
D)a framework used to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
E)a technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products.

Question

Quizplus · Accepted Answer

A market-product grid is a tool that helps a firm relate the market segments of potential buyers to the products offered or potential marketing actions by an organization. This grid can help a firm identify areas of opportunity for new products or marketing efforts based on market segments that are currently underserved or untapped.

A Market-Product Grid Refers to