Alka-Seltzer was made originally as a hangover remedy that cured the headache and settled the stomach.Today,you can buy Original Alka-Seltzer,Extra Strength Alka-Seltzer,Alka-Seltzer Morning Relief (for morning headaches and fatigue) ,and Alka-Seltzer Heartburn Relief.Each Alka-Seltzer product has a unique formulation to relieve a specific malady that makes them more specialized than competing products.The maker of Alka-Seltzer is using
A) product variation.
B) product differentiation.
C) market sectioning.
D) product segmentation.
E) product base development.
Correct Answer:
Verified
Q5: In marketing, each _ consists of people
Q8: Product differentiation refers to
A)a good,service,or idea consisting
Q22: Zappos' original target market customers consisted of
Q23: In Figure 9-1 above,"B" represents which stage
Q23: A market-product grid is a framework to
Q24: A marketing strategy that involves a firm
Q26: A market-product grid refers to
A)a visual representation
Q26: The process of segmenting a market and
Q30: The relatively homogenous group of prospective buyers
Q31: In Figure 9-1 above,"A" represents which stage
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