When Anton tries to convince supermarket owners to stock his company's new tea-flavored popsicles,he receives many objections because most of the owners are of the opinion that the flavor will not sell.In this scenario,Anton is engaged in:
A) ambush marketing.
B) pioneer selling.
C) advocacy marketing.
D) original selling.
E) guerrilla marketing.

Question

Quizplus · Accepted Answer

Anton is engaged in pioneer selling as he is trying to introduce a new product into the market which is the tea-flavored popsicles. He is facing objections as the flavor is new and the market has not yet accepted it. Pioneer selling involves convincing customers to adopt a new product or idea, which can be difficult as there is no established demand for it.

When Anton Tries to Convince Supermarket Owners to Stock His