Jorge is developing a presentation for a customer. He wants to show how his product will meet the prospect's needs and how it is different from the offerings of competitors. Jorge is developing a:
A) value proposition
B) stack the numbers analysis
C) turkey trot proposition
D) prototype synthesis
E) benefit to yield proposal

Question

Quizplus · Accepted Answer

Jorge is developing a value proposition, which is a statement that outlines the unique benefits that his product or service offers to the customer and how it is different from the offerings of competitors. A stack the numbers analysis is a financial analysis, a turkey trot proposition is not a recognized term in sales or marketing, a prototype synthesis is a term more commonly associated with product development, and a benefit to yield proposal is not a recognized term in sales or marketing.

Jorge Is Developing a Presentation for a Customer