Jeff is the owner of Bayou Adventure in southeast Louisiana and sells a variety of fishing equipment for salt and fresh water fishing. Recently, Mike met with Jeff to discuss a new lightweight rod and reel that his company had developed. Jeff and Mike took a kayak and went out on the Lacomb Bayou to test the rod and reel. What stage of the sales process does this represent?

Question

Quizplus · Accepted Answer

The stage of the sales process represented is the Demonstration, where the product's features and benefits are shown in action, in this case, by testing the rod and reel on the Lacomb Bayou.

Jeff Is the Owner of Bayou Adventure in Southeast Louisiana