The salesperson is trying to convince a prospective buyer to buy his professional hair salon products. The salesperson says, "These products have an advantage over other market products because they are not animal-tested. They use only organic ingredients and are available in five different strengths." The salesperson is using the:
A) compliment close.
B) alternative-choice close.
C) minor-points close.
D) assertive close.
E) summary-of-benefits close.

Question

Quizplus · Accepted Answer

The salesperson is summarizing the benefits of the professional hair salon products (not animal-tested, use of organic ingredients, availability in five different strengths) to convince the prospective buyer, which is characteristic of the summary-of-benefits close.

The Salesperson Is Trying to Convince a Prospective Buyer to Buy