A selling format that assumes that given the appropriate prompts by a salesperson, the prospect will buy is referred to as a
A) formula selling presentation.
B) stimulus-response presentation.
C) stimulus-satisfaction presentation.
D) stimulus-selling presentation.
E) persuasive sales presentation.

Question

Quizplus · Accepted Answer

The stimulus-response presentation is a selling format where the salesperson provides specific prompts or stimuli to elicit a desired response, such as making a purchase, from the prospect.

A Selling Format That Assumes That Given the Appropriate Prompts