The ________ format, which emphasizes problem solving and customer solutions, is the sales format most consistent with the marketing concept and relationship building.
A) canned sales
B) formula selling
C) persuasive selling
D) need-satisfaction
E) stimulus-response

Question

Quizplus · Accepted Answer

The need-satisfaction format focuses on identifying and addressing the specific needs of the customer, aligning with the marketing concept and fostering relationship building.

The ________ Format, Which Emphasizes Problem Solving and Customer Solutions