In the context of the personal selling process, excuses for not making a purchase commitment or decision are referred to as
A) rationalizations.
B) equivocations.
C) refusals.
D) objections.
E) qualifications.

Question

Quizplus · Accepted Answer

In the personal selling process, objections are the reasons or excuses given by potential customers for not making a purchase commitment or decision.

In the Context of the Personal Selling Process, Excuses for Not