A need-satisfaction presentation format that focuses on problem identification, where the salesperson serves as an expert on problem recognition and resolution, is referred to as
A) adaptive selling.
B) suggestive selling.
C) formula selling.
D) consultative selling.
E) relationship selling.

Question

Quizplus · Accepted Answer

Consultative selling is a need-satisfaction presentation format where the salesperson acts as an expert in identifying and solving customer problems.

A Need-Satisfaction Presentation Format That Focuses on Problem Identification, Where