Why are sales promotions only short- term events?
A) Running them for the long- term erodes the organization's cost structure
B) It is too costly to run them for large periods of time
C) Only a certain amount of new customers can be prospected for them and is not enough to support the promotion in the long- term
D) Loyal guests do not appreciate long- term promotions
Correct Answer:
Verified
Q10: Sales promotions:
A) Are not effective at building
Q11: The biggest warning when an organization runs
Q12: An example of a sales promotion with
Q13: Qualifying prospects produces_ .
A) Sales leads
B) New
Q14: The last step an organization should do
Q16: The initial stage of looking for potential
Q17: Closed probes are questions with yes or
Q18: Which is not a factor in whether
Q19: In direct sales, the most common way
Q20: An advantage to using personal selling as
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