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Lemony Inc

Question 17

Multiple Choice

Lemony Inc.sells bottled lemon juices,its single and popular product across various geographic locations through tie-ups and agreements with retailers.The sales teams are primarily responsible for locating new retailers and contracting with them to increase the reach of the company's product.The complex sales force structure at Lemony Inc.combines which of the following two sales force structures?


A) customer and product
B) geographic and product
C) product and territorial
D) product and market
E) territorial and market

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