Which of the following is true of customer value?
A)Customer value is not beneficial to personal selling.
B)Customer value is constituted by the same factors for all types of customers.
C)Customer value is always determined by the customer and not the salesperson.
D)Customers always give the highest importance to monetary costs when determining the value of a product.
E)Customers prefer aggressive salespeople when determining the value of a product.

Question

Which of the following is true of customer value?​
A)Customer value is not beneficial to personal selling.​
B)Customer value is constituted by the same factors for all types of customers.
C)​Customer value is always determined by the customer and not the salesperson.
D)​Customers always give the highest importance to monetary costs when determining the value of a product.
E)​Customers prefer aggressive salespeople when determining the value of a product.

Quizplus · Accepted Answer

Customer value is always determined by the customer and not by the salesperson. The salesperson's job is to understand the customer's needs and wants and offer the product or service that delivers the most value to the customer. Therefore, customer value is individual and dependent on the customer's perception of the benefits they receive from the product or service. It is not the same for all types of customers and does not solely depend on the monetary costs but includes other factors like quality, convenience, and reliability. Customers do not prefer aggressive salespeople but those who can provide them with information that helps them make informed decisions.

Which of the Following Is True of Customer Value?​

Which of the Following Is True of Customer Value?