Which of the following five views of personal selling is considered to be the simplest?
A)Stimulus response selling
B)Need satisfaction selling
C)Consultative selling
D)Mental states selling
E)Problem-solving selling

Question

Which of the following five views of personal selling is considered to be the simplest?​
A)​Stimulus response selling
B)Need satisfaction selling
C)​Consultative selling
D)​Mental states selling
E)​Problem-solving selling

Quizplus · Accepted Answer

Stimulus response selling is considered the simplest view of personal selling as it focuses on identifying a customer's needs and responding with the appropriate product or service. This approach is based on the assumption that customers will automatically respond to the right stimuli with a purchase.

Which of the Following Five Views of Personal Selling Is