Retailers should attempt to maximize the profit on each transaction and not be concerned about building a mutually beneficial,long-term relationship with their customers.

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Retailers should prioritize building a mutually beneficial, long-term relationship with their customers as it can lead to increased loyalty, repeat business, positive word-of-mouth marketing, and ultimately higher profits in the long run. Focusing solely on maximizing profit on each transaction can lead to short-term gains but may harm the overall customer loyalty and satisfaction.

Retailers Should Attempt to Maximize the Profit on Each Transaction