Several months ago, Veronica took over the sales territory managed by a very successful salesperson. Veronica should use __________ as a first source of leads.

Question

Quizplus · Accepted Answer

Veronica should first look at her current customers and try to expand business with them. These customers are already familiar with the company's products/services and have established a level of trust, making them more likely to make additional purchases. It also costs less to retain current customers than to acquire new ones.

Several Months Ago, Veronica Took Over the Sales Territory Managed