Jim is a marketing manager for Tylenol Cold and wanted to know how Tylenol Cold and other competing products were perceived by consumers. To do this, he surveyed a sample of customers about all of the different competitors on two dimensions and created a
A) brand grid
B) product identification chart
C) perceptual map
D) customer perception graph
E) product map

Question

Quizplus · Accepted Answer

Jim created a survey to measure consumers' perceptions of Tylenol Cold and other competing products on two dimensions, which is a common method used to create a perceptual map. A perceptual map helps marketers visualize how consumers perceive different brands or products relative to one another on key attributes. Therefore, the best choice is C, perceptual map.

Jim Is a Marketing Manager for Tylenol Cold and Wanted