Which form of locating prospects brings the prospect to the salesperson?

Question

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Trade shows are events specifically designed for businesses to showcase their products and services to potential customers. Prospects attend these shows with the intention of exploring what different businesses have to offer, making it an ideal platform for salespeople to reach out to interested prospects and potentially convert them into customers. This form of prospecting brings the prospect to the salesperson, as opposed to the salesperson going out in search of prospects through cold canvassing or other methods.

Which Form of Locating Prospects Brings the Prospect to the Salesperson