What has replaced cold calling as a major source of new customers?

Question

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Web-based marketing has largely replaced cold calling as a major source of new customers due to the increased use of the internet and social media for business purposes. Networking and trade shows can also be effective in generating leads, but they may not reach as many potential customers as web-based marketing. Advertising can be useful, but it can also be expensive and may not be targeted to a specific audience.

What Has Replaced Cold Calling as a Major Source of New