Most sales organizations focus on this behavioral criterion in salesperson evaluation:
A) number of demonstrations conducted.
B) number of required reports submitted.
C) number of customer calls.
D) number of letters/phone calls to prospects.
E) number of customer complaints.

Question

Quizplus · Accepted Answer

Number of customer calls is a commonly used criterion in salesperson evaluation as it shows the salesperson's level of activity and engagement with potential customers. The more calls made, the higher the chances of making a sale. The other options listed may be important but are not as commonly used in evaluation as the number of customer calls.

Most Sales Organizations Focus on This Behavioral Criterion in Salesperson