Relationship marketing strategies befit companies most if they engage in exchanges with customers that are
A)transactional.
B)emotional.
C)discrete.
D)level skewed.
E)based on convenience goods.

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building a strong emotional connection with customers, rather than just focusing on a one-time transactional exchange. Therefore, companies that engage in emotional exchanges with customers would benefit most from relationship marketing strategies.

Relationship Marketing Strategies Befit Companies Most If They Engage in Exchanges