Two examples of relationship marketing are
A)horizontal and concentric customer focus.
B)vertical and lateral bonding.
C)customization and personalization.
D)functional and discrete bonding.
E)all are good examples

Question

Quizplus · Accepted Answer

Customization and personalization are two key aspects of relationship marketing. Customization involves tailoring products or services to meet the specific needs and desires of individual customers, while personalization involves building an ongoing relationship with customers through personalized communications and experiences. Both customization and personalization can help to strengthen customer relationships and enhance customer loyalty over time.

Two Examples of Relationship Marketing Are