"Strangers"
A)warrant the highest investment since they are unfamiliar with a company's offerings.
B)can metamorphose into butterflies through loyalty programs.
C)can become a company's "apostles" when moved up the hierarchy of effects.
D)may be low profit initially but offer true potential.
E)warrant little or no investment.

Question

Quizplus · Accepted Answer

Strangers are customers who do not align well with a company's offerings and are unlikely to become profitable, thus warranting little or no investment.