The major difference between relationship marketing and CRM is that
A)CRM includes aspects of systems architecture as well as strategies.
B)relationship marketing is practiced in a centralized marketing environment, whereas CRM is practiced in a decentralized marketing environment.
C)relationship marketing is transaction oriented whereas CRM is not.
D)relationship marketing is B2B oriented whereas CRM is B2C oriented.
E)CRM only applies to final consumers whereas relationship marketing applies to consumers as well as all channel members.

Question

Quizplus · Accepted Answer

CRM not only includes marketing strategies but also involves systems architecture such as technology, data management, and analytics. Relationship marketing, on the other hand, focuses solely on establishing and maintaining long-term relationships with customers. Therefore, the major difference between relationship marketing and CRM is that CRM is a more comprehensive approach that includes relationship marketing as one of its strategies.

The Major Difference Between Relationship Marketing and CRM Is That