Despite all that is said and done, CRM belongs primarily to
A) IT.
B) marketing.
C) CCC.
D) CRM task force.
E) none of the above
Correct Answer:
Verified
Q45: "Butterflies" are
A)the type of customer every company
Q46: "Strangers"
A)warrant the highest investment since they are
Q47: "Barnacles"
A)are the most loyal customer base because
Q48: Companies should invest the most in
A)butterflies.
B)true friends.
C)barnacles.
D)strangers.
E)all
Q49: Which term refers to a person's confidence
Q50: When exchange partners reach this, other primary
Q51: The major difference between relationship marketing and
Q52: The marketing function used to be centralized
Q53: Which is not a reason for marketing
Q54: Companies have traditionally been organized around
A)products.
B)markets.
C)sales.
D)channels.
E)all of
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