"Butterflies" are
A)the type of customer every company strives to capture.
B)opinion leaders who spread the word about a company as well as being high profit themselves.
C)generally short-term customers that companies should not invest too much in.
D)less profitable than the stable "barnacles."
E)all except C

Question

Quizplus · Accepted Answer

"Butterflies" in marketing terminology refer to customers who are generally short-term and not loyal to any particular brand. They may provide a burst of profitability but are not seen as long-term assets to a company, hence companies should not invest heavily in trying to retain them.

"Butterflies" Are