Companies should invest the most in
A) butterflies.
B) true friends.
C) barnacles.
D) strangers.
E) all four categories because each may contain high-profit customers.
Correct Answer:
Verified
Q43: Relationship marketing strategies befit companies most if
Q44: Two examples of relationship marketing are
A)horizontal and
Q45: "Butterflies" are
A)the type of customer every company
Q46: "Strangers"
A)warrant the highest investment since they are
Q47: "Barnacles"
A)are the most loyal customer base because
Q49: Which term refers to a person's confidence
Q50: When exchange partners reach this, other primary
Q51: The major difference between relationship marketing and
Q52: The marketing function used to be centralized
Q53: Which is not a reason for marketing
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