The marketing function used to be centralized and now is becoming more and more decentralized. What is a major reason for this?
A)line managers are closer to the customer
B)line managers became transaction oriented through use of transactional databases
C)line managers experimented successfully with direct-marketing approaches
D)A, B and C are all correct
E)Only A and C are correct

Question

Quizplus · Accepted Answer

The major reasons for the decentralization of the marketing function include line managers being closer to the customer and their successful experimentation with direct-marketing approaches. Being closer to the customer allows for more responsive and tailored marketing strategies, while direct-marketing approaches offer targeted and efficient ways to reach consumers. The use of transactional databases by line managers, while important for understanding customer behavior and transactions, is not a primary reason for the decentralization of marketing.

The Marketing Function Used to Be Centralized and Now Is