Using digital communications technologies to maximise sales to existing customers and encourage continued usage on online services is known as:
A) Mass customisation
B) Customer-centric marketing
C) Personalisation
D) Electronic customer relationship management
Correct Answer:
Verified
Q1: Building long-term relationships with customers is essential
Q2: There are different techniques to both initiate
Q3: The four marketing activities within the customer
Q5: Using the Internet for relationship marketing involves
Q6: Accepting that a customer has agreed to
Q7: RACE is a practical framework to help
Q8: Companies that understand how customers use digital
Q9: E-commerce managers aim to deliver the most
Q10: A marketing campaign will not be successful
Q11: The use of online and offline promotion
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