Building long-term relationships with customers is essential for any business. The application of technology to achieve CRM is a key element of e-business but what does CRM stand for?
A) Customer relationship management
B) Customer retailing management
C) Consumer relationship management
D) Customer resource management
Correct Answer:
Verified
Q2: There are different techniques to both initiate
Q3: The four marketing activities within the customer
Q4: Using digital communications technologies to maximise sales
Q5: Using the Internet for relationship marketing involves
Q6: Accepting that a customer has agreed to
Q7: RACE is a practical framework to help
Q8: Companies that understand how customers use digital
Q9: E-commerce managers aim to deliver the most
Q10: A marketing campaign will not be successful
Q11: The use of online and offline promotion
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