A marketing campaign will not be successful if the costs of acquiring site visitors and customers are too high. The term used to describe the cost of acquiring a new customer is known as:
A)Cost per acquisition
B)Bounce rate
C)Allowable cost per acquisition
D)Referrer cost

Question

Quizplus · Accepted Answer

The term "Cost per acquisition" (CPA) refers to the cost associated with acquiring a new customer through a marketing campaign.

A Marketing Campaign Will Not Be Successful If the Costs