Online public relations (or e-PR) should aim to maximise favourable mentions of companies, products, brands, etc which are likely to be visited by target audiences. Which of the following activities fall within the remit of e-PR?
A)Link building including reciprocal links
B)Social networks and online communities
C)Communicating with media (journalists) online
D)All of the above

Question

Quizplus · Accepted Answer

All the listed activities (A, B, and C) are components of e-PR strategies. Link building enhances online visibility, social networks and online communities are platforms for engagement and spreading positive mentions, and communicating with media online helps in getting coverage in digital publications, all of which are aimed at improving the online presence and reputation of a company, product, or brand.

Online Public Relations (Or E-PR) Should Aim to Maximise Favourable