Social media (e.g. Facebook, Twitter) usage has become so widespread that to discount a social media strategy would be a mistake best avoided. Social customer relationship management (Social CRM) is a relatively new term which helps to define the broad scope of social media across the customer life cycle and value chain. The Altimeter report (2010) provides a framework for reviewing strategy implementation and is known as:
A)The 5Ms
B)Social media CRM framework
C)Social CRM modelling
D)None of the above

Question

Quizplus · Accepted Answer

The Altimeter report (2010) provides a framework known as "The 5Ms" for reviewing strategy implementation in social media.

Social Media (E