The use of online and offline promotion techniques to increase the audience of a site is known as
A) Search engine optimisation
B) Traffic building campaign
C) Quality score
D) Search engine marketing
Correct Answer:
Verified
Q6: Accepting that a customer has agreed to
Q7: RACE is a practical framework to help
Q8: Companies that understand how customers use digital
Q9: E-commerce managers aim to deliver the most
Q10: A marketing campaign will not be successful
Q12: Online public relations (or e-PR) should aim
Q13: Social media (e.g. Facebook, Twitter) usage has
Q14: Online marketing communications include the development on
Q15: E-mail marketing has to make strategic plans
Q16: A strength of social media and viral
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