E-commerce managers aim to deliver the most effective mix of communications to drive traffic to their e-commerce sites. The different techniques can be characterised as:
A)Digital media channels
B)Online marketing communications
C)Offline marketing communications
D)All of the above

Question

Quizplus · Accepted Answer

All of the options listed are techniques used by e-commerce managers to drive traffic to their sites. Digital media channels, online marketing communications, and offline marketing communications are all integral parts of a comprehensive marketing strategy.

E-Commerce Managers Aim to Deliver the Most Effective Mix of Communications