Accepting that a customer has agreed to opt-in to receive further information, with customer profiling the minimum amount of online information that needs to be collected is an e-mail address. What is really required though to decide if the customer is a good potential target for further communications?
A)Opt-out facilities to be removed
B)A qualified lead
C)Permission marketing
D)Interruption marketing

Question

Quizplus · Accepted Answer

A qualified lead is necessary to decide if the customer is a good potential target for further communications. This involves assessing the customer's interest level and potential to purchase, beyond just having their contact information.

Accepting That a Customer Has Agreed to Opt-In to Receive